About us
A studio that ships its own products
Hibiscus Consulting exists because we are building what we want to see in the world. We create the essential tools that keep cities running—and we use them ourselves.
The Origin
Hibiscus Consulting started because we wanted better tools for ourselves. The businesses that keep our cities running—cleaners, contractors, landscapers, home service providers—were being underserved by technology. We were one of them.
While Silicon Valley chased consumer apps and social platforms, these essential businesses were left cobbling together disconnected tools that didn't talk to each other. Scheduling in one app. Payments in another. Dispatch on a whiteboard. Customer communication via text message.
So we built what we wanted to see. Integrated infrastructure that treats these workflows as one continuous system. Not because it's glamorous, but because we needed it—and so did everyone else.
Today, Hibiscus Consulting continues that thesis. We build products we want to use, partner with teams who share our values, and invest in founders building what they want to see in the world.
Our Mission
We are building what we want to see in the world—the essential infrastructure that powers the businesses keeping cities running.
What we believe
Ship what matters
We focus on products that solve real problems for real operators. No hypothetical users, no vanity metrics.
Build to last
We choose boring technology that works over flashy tech that breaks. Reliability beats novelty.
Stay independent
We build our own products because ownership creates alignment. When we win, our users win.
Embrace constraints
Limited resources force creative solutions. We ship lean and iterate fast.
Products Built
Founded
In-house Team
Mission